The virtual world is getting closer to becoming a reality with the announcement of net-based operating-system (Chrome OS) and cloud computing based data management services (Google Apps) by Google. The marketplace is becoming fiercer day by day, and market biggies like Google and Microsoft are fighting it out face-to-face. This fierceness can go on till the initiatives driven by market biggies become a reality or may be until 2020.
Internet Marketing is a concept which became favored by Google emerging as the dominant leader inside the search market. In 1998, Google was founded by Larry Page and Sergey Brin once the two were attending Stanford University as Ph.D. candidates. Then your real game began. Website Marketing was dubbed to get the procedure of promoting websites over the internet or online medium to drive traffic to the site or business, and therefore generating leads for that business.
The initial trend of website marketing before the days of Google was very simple and was made up of limited procedures to become followed. But, after the development of the Google era, things changed. People begun to think differently and new techniques of digital marketing came into existence as and when search engines like google, especially Google, begun to transform themselves since the blue water navies from the mighty ocean called the Internet or even the Virtual World. Possible head-on collisions due to the evolution of search engines were tackled by the creation of different website marketing techniques. Search engine optimisation is certainly one among them.
Search Engine Optimisation (SEO) technique was invented when the concept of search engine listings was brought to the individuals virtual world during the 1990’s by search provides like Ask Jeeves, Lycos, etc. SEO has evolved rapidly ever since then.
Through the initial times of SEO, the keywords or key phrases would be stuffed to the website profusely within the text content as well as the Meta Keywords tag, and also the website would rank searching engines for related keywords. But, throughout the later stages, as search engines like google evolved, the thought of backlinks (virtual voting system) came into existence plus it was a purely number game. Websites with plenty of keywords stuffed into them and with more backlinks than their competitors would rank higher in SE listings. By doing this of easy going SEO tactics was shattered with the emergence of Google.
Google entered the search market using a bang and changed the guidelines of the game completely. It started with the introduction of Google Bot (Google’s SE Algorithm) and Google PageRank. Google introduced a whole new concept called quality to the market and websites with quality backlinks from quality websites or authoritative websites like.gov,.edu,.mil, and media websites, along with quality webpage content started to rank higher in Google’s search result for his or her respective keywords.
During this evolving era of search engines, webmasters employed to gather in undisclosed social network forums and discuss the tactics and techniques of SEO. A Googler in disguise would assist them and offer insights of the Google SE updates. But, this really is no longer followed aside from the Black-Hat techniques, which can be unethical ways of performing seo, and up against the webmaster guidelines supplied by the major search engines. The Googler in disguise has emerged into the outer world using the identity and name Matt Cutts, the head of Google’s anti-spam team.
In today’s world, SEO is no more an easy play. It provides evolved from your keyword stuffing and quantity days to a whole new era of quality and perfection. Many business owners still feel that anyone having a basic knowledge on SEO and internet or just by studying related content and reading study material can perform search engine optimisation tasks. But, this myth is not any more alive and check engine optimisation should not be performed as it was being handled during the 1990’s. Since search engine listings have fsxfwg and possess come a long means by their sophistication, search engine optimisation can just be handled by a specialist or perhaps an Website Marketing Company in India. Today’s SEO expects precision in mathematical calculations and uses large volume of information, including analytics.
Thus it can be clearly stated that search engine optimisation is loaded with quality data gathering, analytics and precision achieved with calculations. Since it is an extremely competitive world that requires regular data analysis and gratification monitoring of sites for related keywords on search engine results, it is better for company owners to leave all the complexities and headaches to experts, sit back and relax, and expect some good results.