A year ago we analyzed 1 million Google search results. And we learned that links impacted rankings a lot more than every other factor: Quantity of referring domains. Actually, Google has recently come out and claimed that backlinks is one of their best 3 ranking signals. So it’s clear that links still form the foundation of Google’s algorithm. Now you ask ,:
Why are links still essential?
To comprehend that, you’ll must hop inside your Delorean and get back to the pre-Google events of the web. During the day, search engines like google like Yahoo! and Alta Vista (remember them?) were the dominant players. And they also ranked their search results 100% based on the content on a webpage.
Their now-famous PageRank Algorithm changed the video game. Instead of simply analyzing the content of any page, Google considered the number of people connected to that page. And they also were right. Nearly twenty years later, links remain the simplest way to determine the caliber of a webpage. That’s why backlinks remain Google’s go-to ranking signal.
That said, because of updates like Google Penguin, Google now focuses on link quality (not simply link quantity). You could be wondering: Exactly what is a high-quality link, exactly? And how do I build them? That’s what I’m likely to cover in the rest of this guide.
Backlink building in 2018 is the procedure of making links on other websites. Earned natural links directly improve the trustworthiness of an internet site and where it ranks in Google, as well as other search engines. Self-made links are risky and come together the chance of penalisation by the Google webspam team.
Link building could be a very risky strategy in 2018, then one that I would avoid till you have (a minimum of) first addressed the inevitable quality issues on your website. In case your business or website content is not rvkzci organic links or social shares you might have a big problem on your hands, and unnatural links will never assist you to over time.
You should realize that in 2018, Google “discards” and “discounts” a lot of links in your site, especially the low-quality links it identifies, and it also takes a lot longer to find out the effects of some kinds of link building packages. Links still matter in many situations but Google is looking to demote sites which have no E-A-T (Expertise, Authoritativeness, Trustworthiness) and a big part of E-A-T is becoming mentions and links on authoritative sites.
Google still rewards high-quality links, actively aims to disregard lower-quality links and will still penalise real-time spamming activity using manual actions. Before I ‘built links’ to some site I might look at the site for quality issues first and improve website content. It’s easier, cheaper plus an investment in a pro-active activity that Google isn’t actively devaluing.
You may use tools like SEMRush (specifically the SEMRush Audit Tool), SiteBulb Crawler, DeepCrawl, Screaming Frog or SEO Powersuite Website Auditor to check for common SEO challenges. If you are not technically minded, we could optimise your website as an element of our fixed price SEO service or ad-hoc SEO audit service.