There’s definitely an art to expertly selling products online. And in case you haven’t done it before, you may face an enormous learning curve. So instead of starting from scratch, I suggest learning from somebody who has done it. Russell Brunson’s DotCom Secrets is actually a fascinating read filled with practical tips on creating high converting sales funnels. Essential read for any online marketer.
Someone who has created a an online success business and will credibly explain what works and what doesn’t. One of these people is Russell Brunson, and in this review, I’m going to have a look at his book DotCom Secrets: The Underground Playbook For Growing Your Company Online.
What is DotCom Secrets? While DotCom Secrets was published back in 2015, I still find that most of the strategies that Russell talks about within this book still hold true today. It contains a bunch of actionable advice and if you’re looking to sell anything online, I seriously advise that you grab a copy of this book and keep it as a a reference. The ebook is just 254 pages long, and Dotcom Secrets by Russell Brunson includes a very charming, engaging style which makes the book as well as simple read. He fills the web pages with examples and stories of his own business, and that he does a really a great job explaining the various “secrets” which are inside the book.
During this post, the ebook features a 4.5-star rating using more than 500 reviews on Amazon. Who may be Russell Brunson? For those who are not really acquainted with him, Russell Brunson is really a highly an online success entrepreneur. He started his first business in college (selling potato gun DVDs) and he’s sold everything from shakes, t-shirts, and supplements. He co-founded Etison LLC, where they launched the hugely successful ClickFunnels software.
He also created a whole ecosystem round the software which includes books (like DotCom Secrets), info products, and live events. Due to this, he’s made over 206 millionaires who definitely are part of his exclusive 2 Comma Club. According to Forbes, Etison, LLC is now a 360 million dollar business. And much more impressively, it was entirely self-funded. As I don’t know Russell personally, he did feature one of many sites I created called DropMyLink in a single of his videos a long time ago.
To start the book Russell introduces you to definitely the concept of the benefit ladder. This is a visual mapping of all products/services it is possible to offer to your dream client, in ascending order of price. Ideally, you would like to sell people your best, most expensive product right? But it’s unlikely someone would buy that on your part should they didn’t know whom you were yet. Using a value ladder, you can offer something to folks at a lower price point, where they are more willing to grab their wallets.
Then when you demonstrate the worth you can actually provide, you’ll get yourself a certain amount of buyers climbing increase your ladder to buy your more expensive, but more value-packed products. Russell then introduces the thought of a sales funnel. Here is the online process you have to setup to get customers ascend the levels of the value ladder. This is simply a simple intro as remaining book enters into more detail about the strategy and psychology for building your sales funnels.
Another section is centered on making contact with your audience. First, funnel hacker blackbox talks about creating a stylish Character. This is about coming up with an internet persona that can attract individuals to you together with help you develop a following. These are generally your loyal fans who could be the ones to rush out to purchase your products. Russell enters into detail about each and shares several examples to assist know very well what he means. The next 50 % of the chapter describes two of the very most effective e-mail marketing techniques for keeping your list engaged. First is called the Soap Opera Sequence. Its purpose is to help you bond your new leads along with your fncafw character. The true secret idea behind this sequence is always to keep each email open-ended and entertaining.
Using this method your subscribers would want to open every one of your emails. Russell shares one of many 5 email soap opera sequences that he uses, and then he explains his thinking behind each email to help you adapt them to your personal sequence. The following email method is the Daily Seinfeld Sequence. These are the basic emails you have to be sending to keep up your relationship together with your subscribers.
Since if you don’t interact with your list on a regular basis, they will ignore both you and your future marketing efforts will decrease in effectiveness. Exactly what makes the daily Seinfeld emails work is that they are entertaining. So each email is 10% content and 90% entertainment. Start doing this and you will definitely view your open rates, click rates, and conversations dramatically increase.
I found section four to become the actual gem of the book. This is where Expert Secrets Book Review goes into detail about some of his best sales funnels. We learn the psychology he uses behind each funnel and just how they work. Then, most helpful of all the, he provides you with complete the blank templates so that you can implement each funnel for your business.