People always leave for your competitors when your product details page can not satisfy them by assuring them. Your product or service details page is the most essential area of the site as this is the area when your customers decide whether to or not to add the product to the cart or to abandon it. Hence, every effort needs to be taken to assure the customers that the products you might be offering are indeed offers good deal and value for price.
One of the strongest features in 2019 product reviews details page is definitely the choice to let the customers express their opinion and experience concerning the product. A basic one line comment added with a happy customer can assure lots of other visiting customers about purchasing the product.
Product review & rating has turned into a popular feature that a lot of the successful e-commerce merchants have put on their product details page. Main advantage of this feature is: it assures the visitors and customers that the product is not just another banal e-commerce product. Folks are actually referring to it (both positive and negative) as well as their thinking is listed here!
Following are 5 strategies for making your products or services details page more effective by encouraging customers and website visitors to write reviews for the products:
Your products or services details page design should get special emphasize hence people always like to go to the products details pages which can be visually attractive and neatly presented. The item details page should arrange the product images, description, prices and attribute selection options etc. very neatly and in a way in order that customers can discover information easily. In case your product details page design and arrangement is vivid and attractive, people would love to write something about this. Adding Image zooming, image video and multiple images illustrates the item better and therefore gives customers a great insight concerning the product. If a visitor finds a eye-catchy product details page, it’s much more likely that s/he would like to add some words there.
Keep the Review & Rating feature simple. A complicated process would simply forbid visitors and customers from adding the reviews. If you would like the rating feature to be present together with the review option, give you a visual 5 star rating which may be rated making use of the mouse click. Offer the negative rating options that will provide a bold impression to the visitors that they are free to rate it the direction they feel. For your Review make the email fields optional as people often don’t want their emails to be visible publicly. Provide an option if you should show or hide the email addresses from the published reviews.
Your e-commerce platform should enable you to administering the review and rating casted from the visitors or customers. You will be able to publish/un-publish the reviews,(even manipulate if you want), control the visibility, control the number of reviews per page, reply to a reviewer as well as other conventional review & rating moderation features. If kcavru value what your clients are saying regarding your products, you need to regularly moderate the reviews. Visitors feel frustrated they discover that their reviews are never getting published within your website. Send them thank you emails for your reviews and visiting your internet site and as reply for the review, write something which would not just impress the reviewers but also other visitors.
In case your product details page is loaded with reviews with flattering and praising words & all 5 stars, that could possibly make other visitors doubtful about authenticity of the reviews. If consumers are criticizing the products, it’s your best opportunity to defend the reason and let others know it. Take the opportunity to confront the negative reviews with satisfying answers and set them amongst the other reviews.
Have you thought about announcing just a little gift, free coupon or discount for your top rated reviewers? Yes, that would definitely encourage visitors and customers explore your product or service and write something on them. A $5 discount code, 5% discount or free gift wrapping would inspire lot more visitors and customers to publish some lines for your products. Present your product or service more visually and then in richly designed format, offer some benefits for writing reviews, make the process simple and moderate regularly to obtain more reviews.