They claim that green is the new black. But don’t for a moment assume that finding color inspiration naturally starts and ends with the color green! Becoming environmentally friendly definitely holds great potential, especially if you think about just how far this movement may go towards protecting nature and all of its beauty. Nevertheless the degree that color could be inspired naturally extends well beyond shades of green.
It’s diversity makes nature an infinite source of inspiration for first time ideas and strategies to choosing color. Stop and think for a moment of your sheer selection of natural landscapes which exist all over the world. Plateaus, valleys, cliffs, oceans, rivers, lakes, brooks, deserts, volcanic islands, botanical gardens, amusement parks, national and state parks, pastures, even a vacation to your neighborhood farmer’s market are all places with colors inspired naturally.
Usually nature’s hues don’t shock or invigorate. Instead, colors inspired by nature are comfortable, inviting, and pleasing for the eye. Subconsciously, we expect naturally-occurring color combinations to become this way because we’re employed to seeing those colors together either naturally or while using the Pantone Formula Guide Solid Coated. Think earth tone browns and shades of blue that remind us in the earth and sky.
Stretch your imagination and focus on the way color combinations seen in nature change with the changing seasons. Picture an eco friendly tree-covered mountain range that turns into brilliant yet warm hues of gold, orange, and red during autumn. Or imagine a gently rolling hill overflowing with multi-colored wildflowers that turns 79dexrpky a satiny mound of snowy white throughout the winter months.
Now take that same rolling hill full of flowers and imagine the way it changes not from season to season, but day by day. Picture in mind those vivid floral colors awash in shades of gray like a fierce thunderstorm approaches. Observe how even everyday alterations in the weather can trigger new bursts of color inspiration?
Next time you’re looking for the right color combination to your fashion or graphic designs, a client’s brand, or perhaps for the launch of any new product that offers to save the planet, let nature inspire you. It’s everywhere you peer even when you’re relaxing in the midst a concrete jungle. Once you’ve discovered that perfect nature-inspired scene, matching those colors is not difficult using your Pantone color system!