Foakley is really an accepted word that websites openly sell “Foakley” glasses. For instance, sunglasses.narialis.com claims to be a US company having a US address, and sells Foakley Radarlocks for $13 – it provides the Oakley logo at the top of the homepage nevertheless the word “Foakley” is all over the site, and it openly states the glasses are knock-offs. Obviously, the website isn’t really US-based: it ships via EMS, the Chinese state-owned courier firm.
But this is far away from the sole website selling Oakley knock-offs. You can find Foakley Sunglasses sellers on Alibaba, DHgate, along with other Chinese online merchants. A British cycle industry executive told BikeBiz that all the riders in the cycling club who wore Oakley’s have, actually, been wearing Foakleys for about the last several years.
“Determining if they are real or counterfeit can be challenging,” admits Oakley with an official FAQ. Indeed, purchasers of fake Oakleys have found that this lenses along with other parts are interchangeable with genuine Oakleys. An often seen claim online would be that the fakes fry eyes because, unlike expensive and genuine Oakleys, they let through ultra-violet radiation. This is not true. Fake Oaks have already been lab-tested and discovered to bar UV-A and UV-B.
Oakley lenses are made from polycarbonate, and are therefore the fake lenses. An intrinsic property of polycarbonate is that it blocks UV. “I don’t wish to pay what Oakley are charging; they’re just bits of plastic,” is a common complaint on cycle forums and chat-rooms.
Those who wouldn’t buy fake bicycle frames or fake parts aren’t so fastidious with regards to Foakleys, as can be seen from the interviews BikeBiz has conducted with three purchasers. Consumers feel they’re being “conned.”
Oakley is owned by the $9bn Luxottica Selection of Italy, the world’s largest eyewear company. 81-year-old Leonardo Del Vecchio, the group’s founder, bestrides the sector just like a Ray-Ban-wearing Colossus. (Luxottica also owns Ray-Ban.) The Guardian has an excellent long-read on the £74bn specs biz, and Del Vecchio’s dominance.
Luxottica acquired Oakley for $2.1bn in 2007. The group also makes and distributes eyewear brands such as Chanel, Prada, Giorgio Armani, Burberry, and Versace. Luxottica doesn’t just dominate manufacturing and distribution additionally, it dominates retail: it owns 7,000 stores around the globe, including Sunglass Hut, the current market leader.
When pre-takeover, Oakley was starved of use of Sunglass Hut its stock plummeted making the sale to Luxottica a foregone conclusion.
Mark Ferguson of Melbourne, Australia, is within surgical device sales. He vlogs as “CyclingMaven”. One of his most widely used videos is on the technical merits of Foakleys.
“We pay a premium for a lot of things in Australia. My Oakleys, with lenses, were pushing nearly AU$600. I place them over a [bike storage] cage; within a couple of hours, they were gone.To replace them would be expensive. Somebody sent me a link at Aliexpress. My original thought was “no”; it didn’t feel right. But curiosity got the greater of me, and i also bought some. As well as the quality was shocking – I couldn’t believe how good these were. For $30.
“Are they manufactured in exactly the same factory as Oakleys? I don’t know, but lots of people who purchase these fakes will rationalise it this way. Not everyone feels comfortable buying counterfeit products.
“The anti-establishment side of me says, look, here’s a company selling pieces of plastic for AU$500. Inside my mind, they’re ripping people off. I don’t worry about the investigation and development. There’s always likely to be somebody innovating. If Oakley were to disappear off the face in the earth tomorrow, a few other company would replace them, and probably wouldn’t charge as much money for products. These businesses bend people over; they drive them for any ride. In this situation I’ve got no difficulties with exploring the counterfeit product side of things.
“My “Foakley” videos have blown up. They’re getting plenty of attention, many people are buying fake Oakleys. Exploring the comments, and exactly how it’s owning an impact on other businesses because individuals are exploring other available choices, makes me think “damn, that’s not good.” I don’t feel personally responsible since this market will almost certainly happen whether I did so a video onto it or otherwise, however in retrospect, it’s not great. To advertise counterfeit products will not be great, it offers impact across other locations.
“I ride 30k each approach to work – I wear stuff out. We obtain stiffed on numerous products [in Australia]. It’s a lot more expensive here. Along with a mate, I got some bright orange and white Jawbreaker copies. We have “Foakley Fridays”, looking like complete idiots. “I tell people they’re fake. I position the Foakleys alongside my genuine Oakleys over a Facebook posting. It’s for the look, not the manufacturer.
“I like the Foakleys – I discover the lens really are a bit clearer. For 25 dollars, they’re disposable. “I purchased them two minutes after seeing the first Cycling Maven video.
“I want to know my helmet has become tested and passes standards, I’m not so fussed about glasses. I actually have better items to spend my funds on. I want more bikes or even more Lego for my son.” “I don’t like spending a lot of money on sunglasses because I lose them, or they fall off my hat and obtain scratched or run over.
“Whenever I handled Cheap Oakley Sunglasses properties of friends I figured “these are just bits of plastic with a few nice branding to them.” I searched on eBay for “cycling sunglasses” and located a set that bore a striking resemblance to Oakley Jawbones and the other pair that bore a striking resemblance to Oakley Radarlocks. These were about £8 each, delivered from China. They didn’t have the Oakley branding on the photos on the eBay listing however, when the Jawbones arrived that they had Oakley branding, including “Made in the us” stamped on the arms, and also the oval Oakley emblem was where you’d anticipate seeing it. These were indistinguishable from genuine Jawbones. They fitted well (however the arm broke after a couple of months).
“The “Radarlocks” was included with free lenses as well as a case. They fitted really well, and I’m still using them.
“I tell other individuals they’re fake. There’s perverse satisfaction to get something cheaper than someone else. I have no brand loyalty, I didn’t have them for the cachet from the brand, I simply desire them to help keep the bugs away from my eyes, and not be upset when I inevitably lose them.
“Once I see Oakleys out in the wild I examine them critically. The brand is diluted by all the fakes on the market.
“I got fakes because I actually have terrible trouble getting sunglasses which fit therefore i didn’t wish to spend a lot of funds on a trial and error purchase. £8 means they’re throwaway.
“I had a hot debate with a guy who said his optician had said you couldn’t get adequate UV-A and -B protection in almost any sunglasses for under £20 a lens. I took mine right down to the medical physics lab within my hospital, and also the chap who tests each of the equipment for the dermatology UV labs provides the machinery to test UV-A and -B. Furthermore, i took some expensive and real Ted Baker casual sunglasses, too. Each of them passed one hundred percent.
“The lab manager said it was challenging to get polycarbonate plastic that lets UV-A and -B through – he needs it for some of his applications and desires to buy it from a special source. By default polycarbonate doesn’t let UV through. When manufacturers say you’ll be blinded if you wear cheap sunglasses that’s not just a quite strong case in any way.
“I wouldn’t buy fake carbon parts. I’ve bought cheap tools from China, such things as spoke keys for pennies. “My buddies are indifferent; they don’t give much of a stuff.
“There are a few chaps within the club who need to have the most recent expensive thing. I haven’t talked to them about fakes, partly because I don’t desire to piss on the parade. “I could afford to buy khkyea genuine thing. The reason why I don’t always is the same reason I buy a £1 loaf of bread in Tescos as opposed to from an artisan baker and pay £20 for any loaf that’s been brought over from France that morning by private jet.
“You would like a thing that does the work to get a reasonable sum of money. And also to me a pair of Fake Oakley Sunglasses for £100 or more is excessive. “I’m willing to spend large amounts of income on several things. This is probably not rational, but it’s the way i view things.
“Terrorism, child labour? It hasn’t occurred to me. Not for bike parts. It’s potent food for thought. If it’s true, that would put me right off. “These could be messages put out by large corporations with vested interests when all I’m probably doing is supporting a little Chinese business.
“I never bought any pirated DVDs. I certainly downloaded some stuff from Napster during the day. Now it’s just quicker and much easier to get from legitimate sources. “I understand the cost of the plastic in a kind of Oakley’s is just a small element of their costs, however i don’t want to fund their marketing and their sponsorship, I am just only willing to pay for the product.”